Instagram testing caption links
Instagram is testing clickable links in post captions for Meta Verified users — a much‑requested creator feature that would let posts drive traffic without relying on the bio link [] []. If it rolls out, that changes distribution tactics for Reels and static posts alike.
Blogger Andrea Valeria mediapost.com first flagged the capability on Threads, posting screenshots that showed a Substack URL embedded in a grid post. An in‑app notice on her account said creators are capped at 10 clickable caption links every 30 days engadget.com, and tapping the caption link in her example opened directly to her Substack landing page mediapost.com. Multiple outlets noted the links have been visible in Instagram’s mobile app but were absent when viewing the same posts in a desktop browser, implying an app‑only appearance for now pcmag.com. Meta confirmed the experiment to Engadget but declined to disclose how many accounts are included in the trial engadget.com; Dataconomy notes the company’s paid verification tier that currently gets early features starts at $14.99 per month. dataconomy.com
