Show Me The Money Seoul Listening Party

"Show Me The Money" is returning for its 12th season after a three-year hiatus, attracting a record-breaking 36,000 applicants. This new season will feature 12 episodes, an increase from the usual 10, and will introduce new missions for the contestants. The producer lineup for this season has a history of success on the show. Zico, as a producer on season 6, led rapper Hangzoo to victory. Gray, from the Gray/Loco team, was a winning producer on season 5 with contestant BewhY. Songs from "Show Me The Money" have a track record of commercial success. For instance, after BewhY's performance of "Forever" on season 5, the track topped multiple live music charts in South Korea. Similarly, songs from season 5, such as "Comfortable" and "Going Home," also dominated various music charts following their broadcast. The show has been credited with significantly increasing the popularity of hip-hop in South Korea since it first aired in 2012. It has served as a launchpad for many prominent rappers, including Loco, who won the very first season and is now a producer for the current season. In a new promotional turn for the latest season, a "Live Listening Party" is being held. While the show has previously held concerts featuring past contestants, this event offers a preview of the current contestants' music. The Zico and Crush producer team has already demonstrated strong chemistry this season. Their special performance on the show was highly praised, earning them first place in a vote by the contestants and giving them a "Priority Matching Pass" to recruit a contestant before others.