Miu Miu campaign heat
Tennis star Coco Gauff pushed back on criticism of her natural hair in a Miu Miu campaign, saying she wouldn’t apologize and that she wanted girls with hair like hers to feel represented. ( ). Separately, Jang Won‑young has been named the global face of Miu Miu’s Spring/Summer 2026 campaign, and Miu Miu’s spring accessories—like a crochet belt and gold fisherman sandals—are being flagged as directional pieces. ( ).
Coco Gauff used a Miu Miu campaign to answer critics of her natural hair, saying she would not apologize for a look she chose herself. (nytimes.com) Gauff, 22, said in a TikTok video posted Thursday, April 9, that she came back to TikTok and X after a month away and found “thousands of people” criticizing how she looked in the shoot. She had posted the Miu Miu Vivant bag images on Instagram on April 2. (usmagazine.com) She said the photos were taken by her social media manager in her parents’ backyard and approved by Miu Miu as a minimal, everyday concept. Tennis.com reported the video ran about eight minutes as Gauff explained the hairstyle was intentional, not a styling miss. (tennis.com) Gauff said she wanted “young Black girls” with kinky hair like hers to do what they want with their hair, and she said she was not trying to meet other people’s standards of polish. The Athletic said Miu Miu has also co-designed some of her tennis kits in recent years. (nytimes.com) The reaction landed in the middle of a broader Miu Miu push that is leaning hard on celebrity faces and seasonal product cues. Last week, Women’s Wear Daily reported that IVE member Jang Won-young, 21, was named a Miu Miu Beauty ambassador for South Korea and Japan and the face of the new Miutine fragrance. (wwd.com) FashionNetwork said Jang was already an ambassador for Miu Miu’s fashion collections before the beauty appointment, tying her more tightly to the brand’s 2026 campaign cycle. The outlet said Miutine launches in April and was created by perfumer Dominique Ropion. (fashionnetwork.com) On the runway side, Women’s Wear Daily said Miuccia Prada’s Spring 2026 show in Paris centered on workwear, with aprons, smocks and practical dressing recast as luxury fashion. Footwear News said the same collection included gladiator-like sandals, slouchy leather boots and clogs with metallic detailing. (wwd.com, footwearnews.com) That mix helps explain why one Miu Miu image cycle can produce two very different conversations at once: one about who gets represented in luxury beauty images, and another about which accessories retailers and editors want to push into spring wardrobes. Lane Crawford is already listing metallic fisherman sandals from Miu Miu’s Spring/Summer collection for sale. (lanecrawford.com) Gauff’s answer was direct: the hair in the pictures was her “everyday hair,” and she said the girls who understood the look already got it. The campaign kept moving, but so did the argument over what luxury still treats as camera-ready. (usmagazine.com, nytimes.com)
