Snap Adds Paid Creator Subscriptions
Snap is launching a paid subscription feature for creators as it seeks to diversify its revenue beyond advertising. The move follows similar monetization tools on platforms like Instagram, YouTube, and Patreon. This strategy aims to provide more predictable income streams for both creators and the company amid slowing user growth.
- Alpha testing for the "Creator Subscriptions" feature begins on February 23 with a select group of US-based creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. - Creators can set their own monthly subscription price, ranging from $4.99 to $19.99. - Subscribers will receive access to exclusive Snaps and Stories, have their replies prioritized on a creator's public Stories, and get an ad-free viewing experience on the Stories of creators they subscribe to. - This initiative is part of a broader monetization strategy which includes the Snapchat+ subscription service for users, which has grown to over 17 million subscribers as of Q1 2025. - The move comes as Snap reported 946 million monthly and 474 million daily active users in Q4 2025, a 6% year-over-year increase in monthly users. - The global creator economy market was valued at over $200 billion in 2024 and is projected to grow significantly, fueling competition among platforms for creator monetization tools.
