Boston Marathon gets allergy sponsor
Xyzal® signed on as the official allergy sponsor of the 2026 Boston Marathon, a first-of-its-kind partnership intended to support runner health on race week (prnewswire.com). The event is also spotlighting human stories — a Marine veteran and a two-time cancer survivor are running for causes and raising funds for Mass General Hospital (boston.com) (boston.com).
Xyzal, an Opella brand, will staff a nighttime‑themed booth at the Bank of America Boston Marathon Expo and offer complimentary samples and branded merchandise to visitors during Expo days April 17–19. (prnewswire.com) The company frames its activation around “nighttime” allergy relief and cites research claims in its announcement that about one in four athletes report allergy symptoms linked to sleep disruption. (prnewswire.com) Peloton instructor and endurance runner Becs Gentry is listed as Xyzal’s on‑site spokesperson, and the brand says it will showcase a group of 10 sponsored influencer runners called “Nigel’s Flock” on race day. (prnewswire.com) The 130th Boston Marathon is scheduled for Patriots’ Day, Monday, April 20, 2026, with Expo weekend preceding the race April 17–19 as part of official race week programming. (baa.org) Gregory Baxter is identified in the Boston.com “Why I’m Running” series as a 43‑year‑old former Marine officer from Laguna Niguel who now works as a mental health professional and is raising money for Semper Fi & America’s Fund. (boston.com) Kevin O’Rourke is profiled by Boston.com as a two‑time cancer survivor from Easton who is running for Massachusetts General Hospital to honor his late father and the care the family received. (boston.com) Massachusetts General Hospital’s official marathon giving pages note the hospital fields a Mass General Marathon Team that provides guaranteed Boston Marathon entry and fundraising infrastructure for runners who raise money for MGH programs. (giving.massgeneral.org)
