New tech creator agency launches
Reign Maker Group partnered with YouTuber 'Tech with Tim' to start a management agency focused on tech, coding and AI creators as brand demand for credible technical voices rises. The agency aims to match founders and enterprise tech brands with creators who can produce educational and product integration content. (businessinsider.com)
Reign Maker Talent announced Kernel Management and the exclusive signing of Tim Ruscica (Tech With Tim) on April 1, 2026, with Ruscica taking an equity partner and mentor role at the new agency. (prnewswire.com) Tech With Tim is described in the release as having over 1.9 million subscribers and “hundreds of millions” of views across its programming-education content. (prnewswire.com) Reign Maker says Kernel will be backed by the parent group’s infrastructure — including funding, staffing and operational support — to help creators build businesses beyond ad revenue. (prnewswire.com) CEO Jonathan Chanti told outlets Kernel plans to sign between 30 and 100 clients in its first year and will target creators with at least 70,000 YouTube subscribers as a baseline for representation. (letsdatascience.com) Kernel’s stated services include matching tech and coding creators with brand sponsors, offering mentorship programs, and hosting monthly meet‑ups to cultivate a pipeline of creator-led technical content. (letsdatascience.com) The new agency sits inside Reign Maker Group’s portfolio of brand, media and talent businesses, which has pursued industry partnerships such as a strategic tie-up with Paradigm announced in October 2025. (reignmakergroup.com, deadline.com)
