Jennie fronts Ray‑Ban
Jennie from BLACKPINK is the new face of Ray‑Ban’s 2026 campaign, starring in photos and a campaign video that leaned into her confident, fashion‑forward persona and racked up heavy engagement online. The announcement and visuals were shared on Ray‑Ban’s X account and quickly generated tens of thousands of likes and buzz among fashion and K‑pop fans. (x.com)
Ray-Ban just picked Jennie as a global ambassador, and the deal covers both its core sunglasses line and Ray-Ban Meta, the company’s smart-glasses brand. The official rollout landed on April 9, 2026, with a dedicated Ray-Ban campaign page and press coverage the same day. (ray-ban.com) (wwd.com) The pairing is less random than it looks. Ray-Ban described Jennie as joining the brand family in 2026, and Women’s Wear Daily reported the company sees her as a bridge to younger consumers who care about both music and fashion. (ray-ban.com) (wwd.com) The campaign itself was built around specific frames, not just celebrity portraits. Women’s Wear Daily said Jennie wears 1990s-style wrap shields, vintage metal shapes, and retro cat-eye designs, while The Hollywood Reporter said the lineup also includes the Daddy-O, Alix, Drea, and the Ray-Ban Meta Blayzer Optics. (wwd.com) (hollywoodreporter.com) That last detail matters because Ray-Ban is not selling only old-school sunglasses anymore. The Hollywood Reporter said Jennie’s deal includes Ray-Ban Meta, and EssilorLuxottica, Ray-Ban’s parent company, has been expanding that smart-glasses line with new optical styles as recently as March 31, 2026. (hollywoodreporter.com) (essilorluxottica.com) Jennie’s side of the pitch was consistency, not spectacle. In statements carried by Women’s Wear Daily and The Hollywood Reporter, she said confidence comes from feeling comfortable with yourself and described Ray-Ban pieces as items that become part of your everyday mood. (wwd.com) (hollywoodreporter.com) Ray-Ban leaned into that by giving the campaign its own slogan: “Styles for Unfiltered Confidence.” On the brand’s campaign page, Jennie is framed less as a guest star than as a long-term face for “iconic, fashion-forward” eyewear tied to daily wear. (ray-ban.com) The timing also fits Jennie’s wider commercial run in 2026. The Hollywood Reporter noted the Ray-Ban announcement arrived right after her Adidas Originals Superstar campaign, putting her in back-to-back global fashion pushes across sneakers and eyewear within the same week. (hollywoodreporter.com) Ray-Ban is an old brand trying to stay culturally current without giving up its classics. Putting Jennie in metal frames, cat-eyes, wraparound shields, and smart glasses lets the company sell heritage shapes and newer tech under one face that already moves between pop music, luxury fashion, and streetwear. (wwd.com) (hollywoodreporter.com)
