Morning‑coffee as design collab
C.P. Company and Alessi teamed up at Milan Design Week on a project that reimagines the ritual of morning coffee — and the collaboration even includes clothes designed to match the new coffee objects. (wallpaper.com) The partnership blurs product categories by treating a daily ritual as both a design brief and a fashion moment. (wallpaper.com)
C.P. Company and Alessi are using Milan Design Week 2026 to turn the morning coffee ritual into a joint line of metal homeware and matching clothing. (wallpaper.com) The project opens through an installation called “Blend: The Kinetic Pulse of Italian Industrial Mastery” at C.P. Company’s showroom on Via G. Fiamma 18 in Milan from April 21 to April 25, 2026. C.P. Company says the space recreates a factory with metallic surfaces, tools, industrial parts and a production-line soundscape. (cpcompany.com) The product side pulls from Alessi’s archive: Richard Sapper’s 9090 espresso coffee maker from 1979, Jean Nouvel’s cups, saucers and coffee spoon from 2005, and Enzo Mari’s Arran tray from 1961. Alongside them, C.P. Company made new versions of its Nylon B overshirt in three colors: Total Eclipse, Malachite Green and Deep Lavender. (wallpaper.com) The pairing joins two Italian companies that usually work in separate categories. Alessi began as a metal workshop in Omegna, Piedmont, while C.P. Company built its reputation in garment-dyed sportswear shaped by founder Massimo Osti’s approach to fabric treatment and wear. (wallpaper.com) Lorenzo Osti, C.P. Company’s director and Massimo Osti’s son, told Wallpaper that he first saw Alessi’s steel objects as “too polished and refined” for the brand. He said a visit to Alessi’s factory changed his view because the companies shared a culture of industrial making and objects that age with use. (wallpaper.com) Carlo Gasparini, Alessi’s design director, said the archive pieces were chosen because they matched C.P. Company’s “technical forms” and metalworking culture. C.P. Company said the overshirt colors were developed through finish and color research and refer to Officina Alessi work uniforms introduced during Ettore Sottsass’s 1983 rebrand. (wallpaper.com) The timing puts the launch inside Milan Design Week, which runs across the city from April 20 to April 26, 2026. Organizers and design guides list the week as the main annual showcase for installations, product debuts and brand collaborations across Milan. (dezeen.com) The collection goes on sale during Design Week at the C.P. Company showroom, with online and flagship-store sales starting April 21. For a collaboration built around coffee, the pitch is not just what sits on the breakfast table, but what the person pouring it wears. (cpcompany.com)