Tommy Hilfiger names Phuwin, Gemini, Fourth

Tommy Hilfiger said on September 8 that Thai actors Phuwin Tangsakyuen, Gemini Norawit Titicharoenrak and Fourth Nattawat Jirochtikul will attend the brand’s Spring 2027 runway show in New York, according to a social-media post tied to the label’s campaign rollout. The announcement linked the three actors to Tommy Hilfiger’s ambassador roster and used campaign images connected to the Spring 2027 season. The post appeared on X via @eleva_official, which identified the three by name. Tommy Hilfiger’s Spring 2027 runway show is scheduled for September 10 at The Plaza Hotel during New York Fashion Week. ### Which actors were named in the announcement? The September 8 post named Phuwin, Gemini and Fourth as the Thai actors tied to the announcement and said they would be part of Tommy Hilfiger’s Spring 2027 show presence. The same post included promotional images styled around the brand’s current runway season. Harpers Bazaar Malaysia reported this week that Phuwin, Gemini and Fourth are among Tommy Hilfiger’s latest brand ambassadors, alongside Pond Naravit Lertratkosum. (x.com) A separate Tommy Hilfiger-related partner post from December 2024 also identified Phuwin, Gemini and Fourth as part of the brand’s Thailand-focused ambassador push. ### Why is this tied to Spring 2027 rather than a general endorsement? Tommy Hilfiger said in a July announcement that its Spring 2027 runway show will take place on September 10, 2026, at The Plaza Hotel in New York. The company said the show would present the latest collection during New York Fashion Week. (harpersbazaar.my) The Council of Fashion Designers of America said the preliminary official New York Fashion Week schedule for the spring-summer 2027 season runs from September 10 through September 15, 2026. That places Tommy Hilfiger’s event inside the opening day of the New York schedule. ### Where did the news first surface? The X post under @eleva_official carried the announcement and named all three actors directly. (pvh.com) The post is the clearest public-facing source tying Phuwin, Gemini and Fourth to attendance at the Spring 2027 show on September 8. A YouTube upload dated September 7 also referred to Phuwin and GeminiFourth leaving for New York City Fashion Week, providing a separate social-media signal that travel around the event was already under way before the runway date. (cfda.com) ### How does this fit Tommy Hilfiger’s existing relationship with Thai talent? December 2024 marked Tommy Hilfiger’s earlier public rollout of Thai actors Pond, Phuwin, Gemini and Fourth as brand ambassadors, according to partner and fashion-industry coverage surfaced in search results. (x.com) Those reports described the group as part of the brand’s effort to work with rising Thai entertainment figures. (youtube.com) Tatler Asia reported in June that Gemini’s Tommy Hilfiger partnership had already extended into the brand’s Lunar New Year 2026 capsule campaign. That indicates the relationship had moved beyond a one-off announcement before this week’s Spring 2027 show push. ### What happens next in New York? September 10 is the next fixed date in the story: Tommy Hilfiger is set to stage its Spring 2027 runway show at The Plaza Hotel, according to the company and the CFDA schedule. (ssilife.com.ph) Phuwin, Gemini and Fourth are the named participants to watch from the latest announcement as New York Fashion Week opens. (pvh.com) (tatlerasia.com)