Rolls‑Royce bespoke EVs
Rolls‑Royce just launched a Coachbuild Collection and will reveal its first fully bespoke electric model in April 2026 — positioned as “more exclusive than the Bespoke line” and built in only a handful of examples for top collectors ( ). The marque is simultaneously backing away from an EV‑only target and will continue offering V12 engines alongside new electric models to serve traditionalists and futurists alike (evsandbeyond.co.nz).
Rolls‑Royce published a Goodwood press release on March 24, 2026 outlining the Coachbuild Collection as a new ownership proposition that pairs a coachbuilt motor car with a multi‑year programme of experiences and quoting Chief Executive Chris Brownridge. (press.rolls-roycemotorcars.com)) The company says each Coachbuild starts from a wholly new body style conceived and hand‑built by its in‑house Coachbuild department, with production labelled “strictly limited” and entry offered only by invitation to established collectors. (press.rolls-roycemotorcars.com)) Rolls‑Royce describes the Collection as a more brand‑led interpretation of bespoke work — clients are invited to witness and participate in the creative process rather than specify every detail, according to company statements and industry reporting. (magnetomagazine.com)) The programme explicitly bundles the motor car with curated, behind‑the‑scenes access to testing facilities and design studios, and Rolls‑Royce says the coachbuilt cars will be fully homologated and road‑legal. (hypebeast.com)) Separately, CEO Chris Brownridge told UK media in mid‑March that the company had revisited its all‑electric timetable, pointing to softer regulation and client preference as reasons for keeping V12 combustion engines in production for the foreseeable future. (telegraph.co.uk)) Industry and BMW Group figures cited by analysts show Spectre deliveries fell to about 1,002 units in 2025 from 1,890 in 2024 — a roughly 47% decline that Rolls‑Royce executives and press coverage referenced when explaining the strategic shift. (evmagazine.com))
