Matcha hits Ulta
Clöud Café — a Korean‑inspired collagen + matcha beverage brand — launched at Ulta Beauty, bringing collagen‑infused matcha drinks into mainstream retail and signalling bigger beverage‑as‑wellness moves. The rollout was reported Mar. 19 as part of wider interest in ingestible beauty and functional beverages (nutraingredients.com).
Initially stocked on ulta.com, Clöud Café’s collagen‑infused coffee and matcha powders were set to hit 400 Ulta stores starting March 29, 2026. (shopping.yahoo.com) Founder Olive Kim—who previously co‑founded The Crème Shop—says the brand has sold more than one million boxes to date, a figure she cited in interviews about the Ulta rollout. (shopping.yahoo.com) The product range arriving at Ulta lists marine collagen, hyaluronic acid and multivitamin blends across coffee and matcha SKUs, positioning the items as “beauty‑from‑within” ingestibles rather than traditional supplements. (drugstorenews.com) Product pages specify the matcha is sourced from Jeju Island and that single sachets list a caffeine content of about 160 mg, alongside additions like chaga and prebiotics in some formulas. (cloudcafe.co) Ulta’s site shows a dedicated clöud café brand page with nine products in the Wellness by Ulta / Nutrition & Supplements category as of this week. (ulta.com) Industry outlets including CosmeticsDesign and NutraIngredients reported the March coverage as evidence that ingestible K‑beauty and collagen beverages are moving into U.S. specialty beauty retail this month. (cosmeticsdesign.com)
