MODYSSEY’s debut MV hits 100k

New act MODYSSEY launched their debut single, Got Hooked: An Addictive Symphony, with an MV that passed 100,000 views quickly and pulled 3,652 likes on X the same day. (The band positioned the clip as their formal introduction and the early numbers show strong social pickup.) (x.com)

MODYSSEY opened its debut day with fast traction: the group’s “HOOK (훜)” music video cleared 100,000 views, and its launch post on X drew 3,652 likes on April 13. (x.com) The song arrived Monday at 6 p.m. Korea Standard Time as the title track of the group’s first single album, “1.Got Hooked: An Addictive Symphony.” MODYSSEY’s official YouTube channel listed the release timing in teaser materials ahead of the drop. (youtube.com) The official music video, posted to YouTube as “MODYSSEY 모디세이 ‘HOOK (훜)’ Official MV,” went live on April 13. A same-day countdown live also ran at 5 p.m. Korea Standard Time, one hour before the release. (youtube.com 1) (youtube.com 2) MODYSSEY is a seven-member group under ONECEAD Entertainment. Soompi reported the act was formed through “BOYS II PLANET” spin-off “PLANET C: HOME RACE,” and said ONECEAD was co-established by JYP China, CJ ENM, and Tencent Music Entertainment. (soompi.com) The debut campaign had been building for nearly a month before release day. Soompi’s timeline shows a scheduler on March 19, concept photos on March 23 and March 30, a trailer film on March 26, a track list and highlight medley on April 2, and a second music video teaser on April 9. (soompi.com) YouTube Music lists “1.Got Hooked: An Addictive Symphony” as a four-track single. The release includes “HOOK,” “REVENANT,” a Chinese version of “HOOK,” and an instrumental. (music.youtube.com) Before the full music video arrived, MODYSSEY’s official channel showed a sizable pre-debut audience. The channel was displaying 40,700 subscribers when its release-day page was crawled, alongside teaser clips and variety content tied to the rollout. (youtube.com) The early numbers do not settle how big MODYSSEY’s debut will be over a full week, but they do show a coordinated launch landing quickly across YouTube and X on the group’s first day. (x.com) (youtube.com)

Get your own daily briefing

Scout delivers personalized news, insights, and conversations tailored to your role and industry.

Download on the App Store

Shared from Scout - Be the smartest in the room.