Nayya Makes Forbes Fintech 50 List
Nayya, an AI-powered platform for financial and benefits decisions, has been named to the Forbes Fintech 50 list for 2026. This is the company's first time on the annual list, which recognizes the most innovative private fintech companies in the U.S.
- Founded in 2019 by Sina Chehrazi and Akash Magoon, Nayya has raised a total of $106 million in funding across seven rounds to fuel its growth. - The company’s AI platform provides personalized benefits recommendations by analyzing billions of consumer data points, millions of rows of claims data, and thousands of data integrations. - In 2025, Nayya acquired the financial wellbeing platform Northstar, adding personalized financial planning and access to dedicated CFP® advisors to its services. - Nayya's product suite includes tools like "Choose" for benefits selection, "Use" for optimizing benefits usage, and the recently launched "Nayya Build," which uses AI to create digital benefits guides for HR teams. - The platform is purpose-built for the benefits industry, and in 2025 the company introduced an "Agentic AI" platform that automates actions on behalf of employees, moving beyond simple guidance. - Key partners and customers using Nayya's platform include major employers and insurance carriers such as ADP, MetLife, Prudential, and Guardian. - The 2026 Forbes Fintech 50 list featured 20 newcomers and highlighted the growth of AI-native startups and business-to-business banking services.
