SF Startup Plurio Raises $3.5M

The $3.5M seed round was backed by Altair, DVC, Yellow Rocks, Finom co-founder Kos Stiskin, and ManyChat co-founder Mike Yan. This investment will fuel the wider rollout of Plurio's AI agent, designed to operate as a fully autonomous performance marketer across various channels. Plurio is the new identity for the company formerly known as Elly Analytics. The original Elly Analytics platform, which managed over $100 million in annual ad spend, now serves as the data foundation for the new, more powerful AI agent. The company was founded by CEO Seva Ustinov and CGO Kirill Kasimskiy, who have been developing performance marketing products together for over two decades. Ustinov noted that the inspiration for Plurio came from seeing "strong teams spending their days not on growth, but on stitching together data." Plurio's AI agent tackles the costly delay between ad spend and conversion signals like trial sign-ups or revenue. By analyzing early indicators such as creative performance and audience behavior, it predicts downstream outcomes, allowing for much faster budget and creative adjustments. In early pilots with EdTech and FinTech brands, the platform processed $20 million in ad spend over four months. The results showed a 2x increase in sales growth and a more than 20% reduction in customer acquisition costs. Users interact with the agent through natural language prompts, asking "what if" scenarios or giving direct commands like "Pause Meta ads where ROAS drops below 2.0." The system then evaluates factors like seasonality and funnel efficiency to recommend and execute changes. The move comes as the performance marketing software market is projected to more than double, from $15.2 billion in 2023 to $30.9 billion by 2032, largely driven by AI-powered automation. Global ad spend is also expected to surpass $1.04 trillion in 2026.