Portland Timbers Expand Digital Partnerships
The Portland Timbers are deepening their matchday fan experience through expanded partnerships with Pacific Office Automation (POA). This move signals a push toward tech-powered, location-aware services—streamlined ticketing, in-venue activations, and mobile-centric amenities.
The Timbers' enhanced fan experience strategy includes new hospitality options at Providence Park, such as the Pacific Office Automation Pitchside Club and a VIP Pregame Experience. These debuted during the Timbers' first home match of the 2026 season. POA's expanded partnership aims to create meaningful experiences and strengthen connections with customers and the community. The team utilizes mobile-native strategies to engage fans, moving beyond traditional methods. In 2025, the Timbers launched creative campaigns using Community's platform, including a scavenger hunt and matchday bingo. A scavenger hunt ahead of home games led to 500 new text members and a 28% response rate, while matchday bingo saw a 73% click-through rate. These tech-focused initiatives build upon previous efforts to create a 360-degree view of fans. This includes capturing data on how fans interact with the team both inside the stadium and digitally, with the goal of offering personalized experiences. The Timbers also utilize partnerships with companies like Socios.com to explore blockchain-based fan engagement.
