Borussia Dortmund unveils new kit

Borussia Dortmund used its official X account on May 20 to showcase its latest kit range, posting images and product details tied to the club’s current retail collection. The social-media post added a fresh burst of promotion around a shirt release that had already been formally launched earlier this month by Dortmund and kit supplier PUMA. Official shop listings show the club’s 2026/27 home jersey, goalkeeper kits and related apparel are already on sale. PUMA and Dortmund said the new home shirt is built around the theme “Built like Dortmund.” (mediahub.puma.com) ### Which kit was actually launched, and when did it first appear? PUMA said on May 8 that it and Borussia Dortmund had unveiled the club’s 2026/27 home kit, describing the design as “a tribute to the city that built the club.” The company’s media release said the shirt draws on Dortmund’s industrial heritage. Borussia Dortmund’s official shop lists the same 2026/27 home jersey and says the design follows the motto “Built like Dortmund.” The club shop says the shirt uses a recurring pattern inspired by the former Minister Stein coal mine and the Dortmunder U. (mediahub.puma.com) ### What did Dortmund show on X on May 20? Borussia Dortmund’s May 20 post from @BlackYellow presented the new kit collection with photos and product details, according to the source briefing and the club-linked references supplied for this story. (mediahub.puma.com) The post highlighted multiple designs across the current range rather than announcing a brand-new partnership or a separate competition strip. The official shop pages available on May 20 show home jerseys in men’s, women’s and children’s versions, plus authentic editions, long-sleeve variants, shorts, socks and goalkeeper shirts in purple and red. (shop.bvb.de) U.S. pricing on the club’s store listed the standard 2026/27 home jersey at $118 and the authentic version at $177. ### What are the design details on the new home shirt? The official Borussia Dortmund shop says the shirt’s pattern references two Dortmund landmarks: Minister Stein and the Dortmunder U. (shop.bvb.de) Shop descriptions also say white detailing appears on the collar and sleeves, while “Borussia verbindet” is printed on the back of the neck. PUMA’s BVB retail pages describe the shirt in similar terms, saying steel, concrete and the club’s yellow-and-black palette shaped the 2026/27 home design. The company also says the kit is part of its RE:FIBRE process, a recycled-material production system also referenced in Dortmund shop listings. (shop.bvb.de) ### What else is in the collection besides the main shirt? Borussia Dortmund’s online store shows the 2026/27 range extends beyond the home jersey to shorts, socks, baby and toddler kits, player-branded versions and goalkeeper strips. (shop.bvb.de) The broader jerseys section also indicates away-kit products are sold alongside the new home collection, though the May 20 promotional push centered on the newly released 2026/27 line. PUMA’s BVB category page says supporters can buy the 26/27 home shirt, away kit, goalkeeper kits, training wear and accessories through its official channels. (my.puma.com) That matches Dortmund’s own shop structure, which groups the release into a wider season collection rather than a single-shirt drop. ### Where can fans find it next? Borussia Dortmund’s official shop and PUMA’s BVB storefront are carrying the 2026/27 products now, with multiple regional versions of the club shop live on May 20. (shop.bvb.de) The next public-facing updates are likely to come through Dortmund’s @BlackYellow account, the club shop and PUMA’s football media pages, where the May 8 launch materials remain available. (mediahub.puma.com) (uk.puma.com)