Coachella chart bump

Coachella’s first weekend sent three headliners up the Billboard 200, with Justin Bieber posting the biggest jump of the group on the April 25 chart. (billboard.com) Bieber’s *SWAG* climbed from No. 55 to No. 7 after the April 10-12 festival weekend, earning 43,000 equivalent album units in the United States for the week ending April 16, up 160% from the week before. (billboard.com) Five older Bieber albums re-entered the chart — *Purpose* at No. 32, *Believe* at No. 34, *My World 2.0* at No. 38, *Justice* at No. 110 and *My World* at No. 147 — while *Journals* debuted for the first time, giving him seven albums on the Billboard 200 at once, a career high. (billboard.com 1) (billboard.com 2) Sabrina Carpenter also moved back into the top 10, with *Man’s Best Friend* rising from No. 18 to No. 10 with 40,000 equivalent album units after her April 10 headlining set. Karol G’s *Tropicoqueta* re-entered the chart after her April 12 headline performance. (billboard.com) Billboard’s album chart measures a mix of sales and listening, not just purchases. One equivalent album unit can come from one album sale, 10 track downloads, or 1,000 paid streams or 2,500 ad-supported streams from songs on an album. (billboard.com) That helps explain why a festival can move charts a week later: Coachella’s headlining sets were also livestreamed on YouTube, expanding the audience beyond the crowd in Indio and feeding immediate streaming gains. The second weekend, held April 17-19, will show up on the next Billboard 200 dated May 1. (billboard.com) The live boost came with a cost in weekend two. Indio’s agreement with Goldenvoice requires performances to end by 1 a.m. on Fridays and Saturdays and by midnight on Sundays, with a $20,000 fine for the first five minutes over curfew and $1,000 for each extra minute after that. (aol.com) Anyma ran nine minutes past curfew on Friday, April 17, for a $24,000 penalty, and Bieber went two minutes over on Saturday, April 18, adding another $20,000. City officials confirmed total weekend-two fines of $44,000. (aol.com) (desertsun.com) Coachella has paid these penalties before, but this year’s first chart returns show why promoters keep betting on oversized headliner moments anyway: one desert weekend was enough to push current releases, catalog albums and even a 2013 Bieber project back into the national album race. (aol.com) (billboard.com)