Circular furniture goes polished
Karim Rashid’s collaboration with Danish brand LOOPE debuts a circular furniture collection at Salone, showing sustainability framed as refined design rather than rustic compromise. Homecrux covered the launch as an example of circularity moving into contemporary minimalist language (homecrux.com).
Karim Rashid and LOOPE are bringing a new circular furniture line to Salone del Mobile.Milano 2026, with three collections built around reuse and recyclability. (salonemilano.it) The launch is scheduled for the April 21-26, 2026 fair in Milan’s Rho exhibition center, where LOOPE says it will present ANIMA, SWAY, and RISE. Salone del Mobile calls the fair the global benchmark event for furniture and design. (salonemilano.it, salonemilano.it) LOOPE says Rashid designed ANIMA as chairs and tables, SWAY as sunbeds, and RISE as planters. Homecrux reported the collaboration as a circular collection that pairs Rashid’s usual curves with a more restrained, minimalist look. (salonemilano.it, homecrux.com) Circular furniture is built so materials stay in use instead of being discarded after one life. Salone del Mobile says LOOPE’s model centers on designing, using, and reusing furniture through a circular approach rather than treating sustainability as an add-on. (salonemilano.it) That approach is showing up in the product details. Salone del Mobile says the SWAY chaise is 100 percent recyclable, resists salt and chlorine, and uses a self-draining surface for outdoor settings. (salonemilano.it) Salone del Mobile’s product listing for the ANIMA chair says Rashid replaced conventional vertical legs with a four-point base rooted in a single core, while keeping a light visual footprint. The RISE planter listing says the object is meant to function as an architectural element as much as a garden vessel. (salonemilano.it, salonemilano.it) LOOPE had already used Salone del Mobile 2025 to introduce five earlier collections: ARMSTRONG, ROUNDER, ALLin, OneL, and faT Table. Salone del Mobile said the 2026 edition would add Rashid’s work as a new visual dimension to the brand’s circular design language. (salonemilano.it, salonemilano.it) Homecrux reported in July 2025 that LOOPE’s circular furniture used recycled polyethylene, a common plastic, in a mono-material system designed to simplify reuse and recycling. That material strategy helps explain how the company is trying to make circularity look like polished contemporary furniture instead of rough eco-signaling. (homecrux.com, homecrux.com) The timing also fits Salone del Mobile’s 2026 theme. The fair says this year’s campaign, “A Matter of Salone,” puts material back at the center of design, and LOOPE’s Rashid collaboration arrives with material choice and end-of-life reuse as part of the pitch, not a footnote. (salonemilano.it, salonemilano.it)