Choice expands into Western Europe
Restaurant tech startup Choice closed a $7.1M Series A and (thenextweb.com) expansion from CEE into Portugal, Spain, Italy, France, Germany and the Netherlands. That rapid geographic push creates greenfield opportunities for payments, integrations and ops automation vendors.
The round was led by Alea Capital Partners (aleacp.com), with participation from Reflex Capital, Smartlink and J&T Ventures (thesaasnews.com), taking the company’s total funding to $11.6M. (ccstartup.com) Choice processes roughly 1.5 million orders per month, equivalent to about €35 million in monthly GMV, across nine active CEE markets. (tech.eu) The platform claims a footprint of more than 30,000 registered restaurants and over 7,000 paying customers, and has been growing at roughly 2× year‑over‑year. (aleacp.com) Product-wise, Choice positions itself as an all‑in‑one front‑office OS that bundles ordering, payments, reservations, CRM and marketplace integrations while accelerating development of AI‑driven automation and guest‑engagement tools. (tech.eu) Operationally, the company reports 130+ employees across four European offices and has publicly flagged plans to open an operational hub in Bucharest to support localized sales and operations. (aleacp.com) Management has set an aggressive target of reaching approximately €500 million in monthly turnover within the next three to four years, citing recent doubling of growth as the baseline for that projection. (tech.eu)
