Liverpool and adidas unveil 2026-27 kit

Liverpool FC and adidas launched the club’s 2026-27 home kit on Tuesday, with the Premier League club saying the design was inspired by the strip worn during its 1989-90 title-winning season. The club said the shirt was released at 9 a.m. BST on May 19 through official online channels, the LFC Store app and club stores. (liverpoolfc.com) Liverpool described the new shirt as a modern reworking of one of the club’s late-1980s designs. The launch is the latest major retail release in Liverpool’s partnership with adidas. (liverpoolfc.com) ### Which earlier Liverpool kit is this one meant to echo? Liverpool FC said the 2026-27 home shirt was inspired by the “iconic” strip worn by the club’s 1989-90 title-winning side. (liverpoolfc.com) A separate club item giving a closer look at the design said the inspiration came from the championship-winning team of 1989-90 and that the launch also includes new Liverpool name-and-number styling on the back of the shirt. The club’s photo release said members of Liverpool’s men’s and women’s squads modeled the kit before launch, and described the design reference as the “classic 1989 to 1991 edition.” (liverpoolfc.com) ### When did Liverpool put the shirt on sale? Liverpool said on Monday that the new adidas home kit for 2026-27 would be released at 9 a.m. BST on Tuesday, May 19. In that pre-launch notice, the club said supporters would be able to order it online, through the app and in stores. Tuesday’s launch post said the shirt was available immediately after the unveiling. (liverpoolfc.com) A separate Liverpool retail post repeated that the newly unveiled home kit could be purchased at once. ### Where can supporters buy it? Liverpool said the shirt is available through its official online store, the LFC Store app and club stores. (liverpoolfc.com) The club also said worldwide shipping is available through UPS, and that UK customers spending more than 100 pounds qualify for free delivery. The club’s retail page described the new strip as a “modern re-imagining” of the 1989-90 version and set out the same purchase routes for supporters buying on launch day. (liverpoolfc.com) ### What else did the club say about the launch? Liverpool’s detailed kit page said the release includes a new LFC name-and-number style for the back of the shirt. (liverpoolfc.com) The club’s image gallery showed several first-team players wearing the strip as part of the rollout across men’s and women’s teams. Liverpool has treated kit launches as a significant part of its adidas relationship since the start of the current 10-year partnership, which the club announced in August 2025. (liverpoolfc.com) At that time, Liverpool said the companies had revealed new home and away kits together at the beginning of the deal. (liverpoolfc.com) ### What happens next in the rollout? Liverpool’s official store pages said the 2026-27 home shirt is already on sale as of May 19 through the club’s online, app and in-store channels. The club homepage on Tuesday also promoted the new goalkeeper kit and training range alongside the home shirt launch. (liverpoolfc.com) May 19 is the key next-step date for supporters because that is when Liverpool said purchasing opened across all official channels, with adidas and the club handling the release through the existing retail partnership. (liverpoolfc.com 1) (liverpoolfc.com 2) (liverpoolfc.com 3)