AI agency hires COO

SuperStuff.ai has hired Sonia Khurana as chief operating officer and partner, pulling in a former Digitas India executive to help run and expand the business. (socialsamosa.com) The company said Khurana will lead growth, strategy, and partnerships with brands and agencies. Social Samosa and exchange4media reported the appointment on April 13, 2026. (socialsamosa.com) (exchange4media.com) Khurana joins from Digitas India, where she was also chief operating officer, and she previously held senior roles at Ogilvy India and Wunderman. Adgully said her client work has included Aditya Birla Group, Vodafone, International Business Machines, BMW, Microsoft, Nokia, and Diageo. (socialsamosa.com) (adgully.com) SuperStuff.ai is not a traditional ad agency. On its website, the company describes itself as an artificial intelligence-powered platform that matches brands with specialist marketers and agencies using vetted data and workflow tools. (superstuff.ai) That model sits in a part of the marketing business focused on buying outside expertise faster, with narrower briefs and more specialist teams. Economic Times Brand Equity described SuperStuff.ai as a marketing procurement platform, while the company says it manages agency procurement, talent matching, and project delivery. (brandequity.economictimes.indiatimes.com) (superstuff.ai) Campaign India reported that SuperStuff.ai is trying to scale “35,000+ expert matches within 72 hours,” a sign that speed and standardized operations are central to the pitch. That helps explain why the company added a chief operating officer rather than only a sales or partnerships lead. (campaignindia.in) SuperStuff.ai’s public case studies show work across the United States, India, and the United Kingdom, including agency searches for software, banking, fashion, food, and climate technology clients. Several examples on the site say the company filled roles or found agencies within 10 days or in as few as one or two recommendations. (superstuff.ai) The company’s own materials say it was co-founded by Pranay Swarup and is building at the intersection of artificial intelligence, marketing, and freelance or distributed work. Swarup said Khurana’s experience on both the agency and brand sides would help the marketplace scale. (superstuff.ai) (socialsamosa.com) The hire gives SuperStuff.ai an operator with big-agency credentials as it tries to turn a matching platform into a larger marketing infrastructure business. For now, the company is framing the move around one task: making it easier for brands to find the right specialist team quickly. (exchange4media.com) (superstuff.ai)