Jimin sells Dior bag

Jimin’s appearance with Dior’s Large Granville Bag was followed by rapid sellouts on Dior’s official online store, where some colorways were marked “out of stock” while others remained available at $7,100. (dior.com 1) (dior.com 2) On Dior’s United States site, the Myosotis Blue Large Granville Bag was listed as “out of stock” at $7,100 when checked this week. A Jaune Chantilly version of the same Large Granville Bag was still available at the same price. (dior.com 1) (dior.com 2) Dior’s international site also showed a Cedar Green Large Granville Bag without an add-to-cart option, directing shoppers to find a boutique instead. The product page says the bag was created by Jonathan Anderson for Dior’s Summer 2026 fashion show and can be carried by hand, shoulder, or crossbody. (dior.com) The bag itself is a quiet luxury item rather than a logo-heavy one. Dior’s product pages describe Cannage leather or suede, detachable D.I.O.R. charms, foldable handles, a removable strap, and dimensions of 40 by 23 by 26 centimeters, large enough for a 15-inch laptop. (dior.com) That matters for a simple reason: celebrity-driven sell-through is not limited to obvious statement pieces. In this case, the demand centered on a structured top-handle bag from Dior’s current line, priced in the top tier of the house’s leather-goods range. (dior.com 1) (dior.com 2) Jimin has been tied to Dior since January 16, 2023, when the house announced him as a global ambassador for Dior men’s creations. Reuters reported at the time that Dior pushed the tie-up across social media with images of the BTS singer in looks designed by Kim Jones. (euronews.com) (hypebeast.com) Luxury groups have spent the past several years leaning harder into Korean pop stars as brand faces while the sector chases younger shoppers and stronger traction in Asia. A South China Morning Post report on LVMH’s strategy noted that Dior named Jimin within days of Delphine Arnault taking over the brand in early 2023. (scmp.com) The backdrop is a softer luxury market, not a boom. LVMH said in its latest full-year results that the group generated 80.8 billion euros in 2025, and Reuters reported this week that Dior demand was among the pressure points as the company entered 2026. (lvmh.com) (msn.com) So the Granville sellout is less about one handbag than about distribution speed: one public appearance, one identifiable product, and immediate stock pressure on official channels. For Dior, the episode shows that a single ambassador sighting can still move a $7,100 leather bag faster than most ad campaigns. (dior.com) (dior.com)