Gemini threatens transcription tools
Google's Gemini Embedding 2 offers SOTA multimodal embeddings reported, potentially obsoleting standalone transcription and video search APIs in post-production.
Gemini Embedding 2's ability to handle both video and audio inputs directly could reduce the need for separate transcription services. This is especially relevant for post-production houses dealing with large volumes of footage. Imagine being able to search video content as easily as searching text. Post-production teams could quickly locate specific shots or scenes based on spoken keywords or on-screen elements. This shift could impact companies like Descript and Otter.ai, which have built their business around transcription and audio editing. They may need to integrate more tightly with AI video analysis to remain competitive. For consultants, this means advising clients to re-evaluate their post-production tech stacks. The ROI calculation now includes the potential cost savings from reduced reliance on dedicated transcription services.
