Nutraceutical ingredient hits
Market trackers peg ashwagandha, colostrum, creatine and protein as the top trending ingredients for nutraceutical launches in 2026 — a mix aimed at stress, immunity, strength and satiety []. Expect travel‑friendly formulations (bars, powders) to lean on these for functional claims.
Nutritional Outlook partnered with market‑tracker SPINS to supply channel‑level sales data for the feature, covering mainstream multi‑outlet and natural channels. (nutritionaloutlook.com) SPINS data show creatine sales jumped 72% in the multi‑outlet (MULO) performance category and rose nearly 50% in the natural‑channel Energy Support category in the most recent reporting period. (nutritionaloutlook.com) Ashwagandha posted a 27% year‑over‑year sales gain in the multi‑outlet channel in 2025, according to SPINS’ tracking cited in the coverage. (nutritionaloutlook.com) Colostrum delivered extreme category spikes—SPINS tracked 2,454.2% MULO growth in the hair/skin/nails segment and 203.4% growth in natural‑channel immune‑health through November 30, 2025. (nutritionaloutlook.com) SPINS also reported animal‑protein expansion of 22.7% in the natural channel and 27.3% in MULO, with whey singled out as a major growth engine; the shift coincides with the U.S. Dietary Guidelines for Americans 2025–2030, released January 7, 2026, which emphasize higher protein intake. (nutritionaloutlook.com) Manufacturers are putting performance ingredients into travel‑friendly formats: JiMMYBAR rolled out a creatine protein bar delivering 20 g protein and 5 g creatine per serving in late 2025, and Rello announced creatine‑infused protein bars and ready‑to‑drink shakes at its Natural Products Expo West debut. (jimmybars.com) Major brands are commercializing colostrum in powders, gummies and liquids—ISOPURE launched a Colostrum+ powder with 1 g bovine colostrum per serving in August 2025, and Lemme added colostrum gummies and a liposomal liquid to its lineup during the 2025–2026 rollout wave. (nutraceuticalbusinessreview.com)
