Hampton Pivots YouTube for High-Net-Worth Founders
The networking group Hampton, which caters to high-net-worth founders, is shifting its YouTube strategy away from personal finance. The channel will now focus on stories of scaling companies from $10 million to $100 million in revenue. The change is designed to better align with the professional interests of its executive and entrepreneurial audience.
- Hampton was co-founded by Sam Parr, who previously founded the business newsletter *The Hustle*, which was acquired by HubSpot in 2021. The concept for Hampton emerged from Parr's own feelings of isolation during the process of selling his company. - The other co-founder, Joe Speiser, is a serial entrepreneur. The foundation of Hampton's peer-support model is based on Parr and Speiser's experience of mutually guiding each other through significant business challenges, including a deal falling through for Speiser. - Membership to the group is exclusive, with a reported acceptance rate of less than 8% of applicants who are vetted and interviewed. - The annual membership fee is approximately $8,500. To qualify, founders generally need to lead a business with over $3 million in annual revenue, have raised more than $3 million in venture capital, or have previously sold a company for at least $10 million. - The central feature of the membership is the "Core group," which functions as a personal board of directors for each member. These groups of about eight founders meet in person ten times a year, with sessions led by a paid moderator. - Hampton's structure is influenced by other exclusive professional networks such as the Young Presidents' Organization (YPO) and Chief, which is a network for female executives. - The organization has a physical presence in several major cities, including Chicago, and hosts local chapter events to complement the core group meetings and the online community. - The company is bootstrapped, meaning it has not received venture capital funding, and has a stated long-term goal of expanding to 50,000 members over the next two decades.