K‑pop & J‑pop Teasers
A number of J‑pop and K‑pop acts rolled out short teasers: Timelesz (Over The Top) teased their album MOMENTUM for April 29 with 30‑second member clips tied to a '#4分間タム' challenge. ( ). NCT WISH dropped a 'Street (2AM)' teaser from their first album Ode to Love (April 20), and BE:FIRST posted a mysterious shorts clip featuring SOTA, SHUNTO, and MANATO—each item generating notable social engagement. ( ).
K-pop and J-pop labels spent the week selling albums with fragments: 30-second clips, a late-night song preview, and one unexplained short. (ovtp.jp, nct-jp.net, befirst.tokyo) Timelesz’s label Over The Top lists the group’s new album *MOMENTUM* for April 29, 2026, and the official site shows new updates tied to that release on April 1, April 4, and April 6. Universal Music Japan also lists *MOMENTUM* for April 29 and says the song “4分間だけ時間をください” got a music video on April 4 at 4:44 p.m. (ovtp.jp, universal-music.co.jp) The *MOMENTUM* campaign is built around collectible versions and fan participation. Over The Top’s release page lists three physical editions, a serial-code playlist card, and a three-version preorder bonus of an eight-card solo set. (ovtp.jp) NCT WISH is using the same countdown logic for its first full album. Official sales pages list *Ode to Love* with an April 20, 2026 release date, while the Japanese NCT site says preorders opened March 31 and ties the album to release events and store-specific bonuses. (global.shop.smtown.com, nct-jp.net) Those sales pages show how much merch sits inside the music rollout now. *Ode to Love* is being sold in Package, Jewel Case, SMini, Big SMini, and WICHU versions, and the Japanese preorder campaign offers random trading cards, photocard sets, sign events, and a group instant-photo event. (global.shop.smtown.com, shop.weverse.io, nct-jp.net) BE:FIRST’s teaser was looser and less explained, but it came from a group already built for short-form circulation. The group’s official site identifies BE:FIRST as a six-member dance-and-vocal act — SOTA, SHUNTO, MANATO, RYUHEI, JUNON, and LEO — and its official YouTube Shorts page shows recent clips regularly pulling hundreds of thousands of views, with some topping 1 million. (befirst.tokyo, youtube.com) That pattern helps explain why these teaser drops arrive as tiny pieces instead of one long trailer. Timelesz is spacing out album updates across multiple dates, NCT WISH is attaching its first album to several purchase paths and offline events, and BE:FIRST already has an audience trained to watch short vertical clips. (ovtp.jp, universal-music.co.jp, nct-jp.net, youtube.com) The next hard dates are already set. Timelesz’s *MOMENTUM* arrives April 29 and its related arena tour starts May 16, while NCT WISH’s *Ode to Love* is due April 20; until then, the campaign is the teaser. (ovtp.jp, global.shop.smtown.com)
