Valentino to Show Fall 2026 in Rome

Valentino, under creative director Alessandro Michele, announced its Fall 2026 show will be held at the Baroque Palazzo Barberini in Rome. The choice of a venue rich in Italian art and history signals a continued focus on heritage-driven spectacle. This move aligns with Michele's established approach of blending maximalist design with immersive, historical storytelling.

- The choice of venue coincides with a major exhibition at the Palazzo Barberini titled "Bernini and the Barberini," which celebrates the partnership between artist Gian Lorenzo Bernini and his patron Pope Urban VIII, a relationship that defined the Roman Baroque era. - Alessandro Michele, who was appointed Creative Director in March 2024, has already released a surprise 171-look Resort 2025 collection titled “Avant les Débuts” ("Before the Beginning"), signaling a prolific and fast-paced creative direction. - This show marks a significant return to Valentino's roots, as the house was founded by Valentino Garavani in Rome in 1960 on the Via Condotti. - The parent company of Michele's former employer, Kering, acquired a 30% stake in Valentino from the Qatari fund Mayhoola, with an option to acquire 100% of the company by 2028. - During his tenure at Gucci (2015-2022), Michele was credited with more than doubling brand revenues, from roughly $4.5 billion to $10 billion between 2016 and 2019, setting high commercial expectations for his role at Valentino. - Since Michele's arrival, Valentino has altered its show strategy, announcing it will present haute couture only once annually and will combine its men's and women's ready-to-wear collections. - Michele's early celebrity dressing for Valentino has included long-time muses like Harry Styles and Jared Leto, as well as stars like Lana Del Rey, Daisy Edgar-Jones, and Colman Domingo, indicating a continuation of his celebrity-centric approach. - The brand recently faced online criticism for an AI-generated campaign for its Garavani Devain bag, with users calling it "cheap" and misaligned with the house's reputation for craftsmanship, highlighting a key tension between tech innovation and luxury heritage.

Get your own daily briefing

Scout delivers personalized news, insights, and conversations tailored to your role and industry.

Download on the App Store

Shared from Scout - Be the smartest in the room.