Article Expands Showrooms Amid Retail Shift
Furniture brand Article plans to launch physical showrooms in Toronto this year and the US in 2027, signaling a pivot back to in-person experiences.
Article's move signals a potential shift in direct-to-consumer (DTC) furniture retail, as many online brands are now exploring physical spaces. Article, which was founded in 2013, saw a 70% revenue increase in 2020. The company's first brick-and-mortar store opened in Vancouver in August 2024. The Vancouver showroom allows customers to see, test and experience Article's furniture in person. Article has been profitable since 2015, setting it apart from other DTC furniture businesses that prioritized growth over profit. Competitors in the online furniture space include Castlery, AllModern, CB2 and Rove Concepts.
