TREASURE 'IF I' M/V hits 1 million

TREASURE’s “IF I” music video passed 1 million views on June 1, according to fan posts on X that tracked the count in real time after the video’s release. The song is part of the group’s fourth mini album “NEW WAV,” which YG Entertainment said would be released at 6 p.m. Korea time on June 1. Fans on X and other platforms then shifted from marking the 1 million milestone to urging more repeat streams in a push toward 2 million. YG Entertainment had framed “NEW WAV” as a reset point for the group before release. In a May 27 post, the company said the album would “mark a new beginning” for TREASURE and said every track on the record was built around hip-hop. The official “IF I” music video was posted to TREASURE’s YouTube channel on June 1. ### When did the 1 million-view milestone surface? June 1 posts on X showed fans announcing that “IF I” had reached 1 million views and circulating screenshots of the count. The activity matched a broader fan effort to monitor the video’s progress minute by minute after release, with milestone updates appearing alongside streaming reminders. The X discussion centered on the first-day pace of the video rather than any company statement. Fans used the 1 million mark as a rallying point, posting that the next target was 2 million and asking other users to keep the video running on repeat. ### What do official sources say about “IF I” and “NEW WAV”? YG Entertainment said on May 27 that TREASURE had released the first trailer for “IF I,” describing it as the title track of the group’s fourth mini album “NEW WAV.” The company said the album would arrive on June 1 at 6 p.m. and described the project as the first since the group’s debut to be filled entirely with hip-hop tracks. The official YouTube upload for “IF I” appeared on TREASURE’s channel on June 1. The page identified the release as “NEW WAV_001 IF I,” tying the video directly to the album rollout. ### Why were fans posting the hashtags so heavily? X posts on June 1 showed fans pairing milestone updates with hashtags including #TREASURE_NEW_WAV and #NEWWAV_ALBUM_RELEASE. The tags were used to cluster streaming instructions, screenshots of the view count and calls for other fans to help push the video higher on YouTube. The fan language was specific about the next goal. Multiple posts treated 2 million views as the immediate target after 1 million, reflecting a familiar first-day K-pop release pattern in which fan bases track early YouTube numbers as a measure of launch momentum. ### Was the milestone company-announced or fan-tracked? The 1 million figure was visible first through fan reporting on X rather than through a public statement from YG Entertainment. The company’s published materials before release focused on the trailer, the album concept and the June 1 launch time, not on post-release view milestones. That left fans to do the counting in public. X users posted updates as the number moved, and the 1 million mark became part of the release-day conversation around “IF I.” ### What comes next in TREASURE’s schedule? YG Entertainment said TREASURE will hold “TREASURE THE STAGE 2026 IN SEOUL” from June 19 to June 21 at Korea University’s Hwajeong Gymnasium in Seoul. The company said the wider fan concert tour will run across 20 shows in eight cities in Korea and Japan.