Bentley says EV will cost Bentayga money

Bentley’s first electric sport utility vehicle will be priced around the Bentayga, not below it, according to Bentley Americas chief executive Mike Rocco. (thedrive.com) Rocco told *The Drive* at the 2026 New York Auto Show that the battery model’s price “needs to be comparable” to the Bentayga. The Bentayga starts a little above $200,000 in the United States before options, and Bentley buyers routinely add bespoke features that push transaction prices higher. (thedrive.com; autoevolution.com) Bentley has said its first fully electric model will be revealed in 2026 and delivered in 2027. The company describes it as a “Luxury Urban SUV,” less than five meters long, designed, developed and built in Crewe, England. (bentleymedia.com; bentleymedia.com) That pricing stance keeps Bentley’s electric launch in the same part of the market as its existing sport utility vehicle instead of turning the first battery model into an entry car. Bentley has also said the new vehicle will be “incremental” to its current lineup, meaning it is meant to add a new slot rather than replace the Bentayga at launch. (thedrive.com; bentleymedia.com) The timing matters because Bentley has slowed its earlier push to become all-electric by 2030. In November 2025, the company said plug-in hybrid and internal-combustion models would remain available until at least 2035 as customer demand for hybrids stayed strong. (bentleymedia.com) Bentley is still promising high-end electric hardware. The company said the new sport utility vehicle will offer charging fast enough to add 100 miles in less than seven minutes, though it has not yet published battery size, range, or final power figures. (bentleymedia.com) The first electric Bentley is also part of a broader factory overhaul at Crewe under the company’s Beyond100+ plan. Bentley says it is reworking the site into a more flexible “Dream Factory” for electric-era production while continuing to sell hybrid and gasoline models alongside the new launch. (bentleymedia.com; bentleymedia.com) For now, Bentley’s message is that electrification will arrive with the same price discipline as the rest of the brand. The first battery sport utility vehicle is due late in 2026, and customers are expected to start getting deliveries in 2027. (thedrive.com; bentleymedia.com)