Karen Carney partners with Beyond Meat

Karen Carney partnered with Beyond Meat in a Women’s Health UK feature published on May 14, using the outlet to promote plant-based, high-protein recipes tied to the summer football calendar. The former England footballer said in the piece that she wished she had switched to a plant-based diet earlier. The feature centered on match-day food, barbecues and quick meals, and presented the collaboration as a recipes-led campaign rather than a product launch. ### What exactly did Karen Carney announce? Women’s Health UK published the feature on May 14 and said Carney had partnered with Beyond Meat to create a set of high-protein recipes. The article framed the recipes around occasions likely to rise with summer football viewing, including hosting at home, outdoor grilling and meals for busy weeks. (womenshealthmag.com) Karen Carney, identified in the context provided by the feature as a former England footballer, used the article to link the recipes to her own diet. She said she wished she had gone plant-based earlier, according to the Women’s Health UK piece. ### What did Carney say about protein and plant-based eating? Carney said in the Women’s Health UK feature that she wanted to push back on what she described as “protein myth” messaging around plant-based diets. (womenshealthmag.com) The article presented that point as part of a broader discussion about meeting protein needs without relying on animal meat. Beyond Meat has made similar nutrition-focused claims in its own marketing. The company says its products are built around plant proteins including yellow peas, red lentils and faba beans, and it promotes them as a source of protein with no cholesterol. ### What kind of recipes were included? The May 14 feature said the recipe set covered three use cases: match-day hosting, barbecues and fast meals during busy weeks. (womenshealthmag.com) The available search evidence does not surface the full text of the Women’s Health UK article, so the individual recipe names could not be independently verified from the page itself. (beyondmeat.com) Beyond Meat’s own recipe library shows the company regularly publishes dishes built around burgers, sausages, beef alternatives and steak alternatives, including shareable and quick-cook formats. Its broader recipe catalog includes burgers, bowls, tacos, wraps and other meal formats that fit the hosting and weeknight categories described in the Women’s Health UK feature. (womenshealthmag.com) ### How does this fit Beyond Meat’s recent marketing? Beyond Meat has continued to use partnerships and recipe-driven campaigns in 2026 while also promoting new retail products and beverages. The company announced a distribution deal for Beyond Immerse in April and a nationwide rollout of Beyond Chicken Pieces Spicy Buffalo at more than 2,000 Kroger stores later that month. (beyondmeat.com) The company has also leaned on health-focused positioning in recent materials. Beyond Meat’s website highlights plant-protein ingredients and, in earlier recipe marketing, pointed to American Heart Association-certified recipes and higher-protein reformulations in some products. ### Is there a separate Beyond Meat corporate announcement? (investors.beyondmeat.com) Beyond Meat’s press and investor pages, as surfaced in search results, did not show a standalone May 14 corporate release about the Carney collaboration. The partnership appears, based on the available material, to have been rolled out through Women’s Health UK rather than through a separate investor-facing announcement. That is an inference from the absence of a matching release on the company pages returned in search results. (beyondmeat.com) May 14 is the publication date attached to the Women’s Health UK feature, and that article is the main public source tying Carney to Beyond Meat in this campaign. Beyond Meat’s existing recipe pages remain live on its site, and the Women’s Health UK piece is where readers would look for the Carney-linked match-day, barbecue and busy-week recipes. (womenshealthmag.com) (beyondmeat.com)