Semiconductor GTM tool

A free web tool for chip companies is trying to answer a basic sales question: where in the semiconductor stack do you fit, and who should hear which message first. (x.com) The project was posted publicly on X by Gambar Oruj, a semiconductor marketing leader who lists Fastmicro as his employer and says he works on go-to-market strategy in the sector. His public profiles describe more than 10 years in business-to-business marketing and recent work around semiconductor events including Semicon West, Semicon Taiwan, and Semicon Europa. (creativedestructionlab.com) (toptal.com) Semiconductors move through a long chain before a chip reaches a buyer: design, wafer manufacturing, packaging, testing, and distribution are separate steps handled by specialized companies in different countries. Visual Capitalist describes that chain as a global system spanning thousands of companies, while Arthur D. Little says the industry is both highly specialized and highly interdependent. (visualcapitalist.com) (adlittle.com) That complexity creates a sales problem as much as an engineering one. A go-to-market strategy is the plan for how a company reaches customers and converts them efficiently, and Harvard Business School notes that it depends on matching the value proposition to the buyer and channel. (online.hbs.edu) Chip companies are dealing with that problem during a period of unusual market concentration. Deloitte said on February 5, 2026 that global semiconductor sales are expected to reach $975 billion in 2026, with high-value artificial-intelligence chips driving roughly half of industry revenue while representing less than 0.2 percent of unit volume. (deloitte.com) The supply chain has also become more politically exposed. Arthur D. Little says trade disputes, environmental shocks, and localization policies such as the United States CHIPS Act and the European Chips Act are pushing governments and companies to rethink where they build capacity and how they reduce dependence on foreign suppliers. (adlittle.com) In that setting, a map of 15 value-chain stages is aimed at companies that do not sell a simple finished gadget to one obvious buyer. A materials supplier, equipment maker, design software vendor, packaging house, or test provider can sit in different layers of the same chip program and need different language for engineers, operations teams, procurement staff, and executives. (visualcapitalist.com) (online.hbs.edu) The app is described as a Claude-and-Netlify build, which fits Netlify’s current pitch for “Agent Runners” that let users build and ship projects with Claude from the dashboard. Netlify says the service can create prototypes and internal tools on production infrastructure with deploy previews before release. (netlify.com) Public access matters here because semiconductor sales advice is usually packaged in paid analyst reports, consulting decks, or internal spreadsheets. Omdia, Deloitte, Bain, and other firms sell semiconductor market and go-to-market research to corporate clients rather than publishing interactive planning tools for free. (omdia.tech.informa.com) (deloitte.com) (bain.com) The post turns a consulting exercise into a browser tool for a niche audience that usually works from closed documents. If the semiconductor community keeps using it, the test will be simple: whether teams change which layer they target and which buyer they talk to first. (x.com)