West Loop High-Rise Sets New Amenity Bar

The high-rise in the spotlight is The Row Fulton Market, a 43-story, 300-unit tower at 164 N. Peoria St. developed by Related Midwest. Designed by Morris Adjmi Architects, the building's aesthetic draws inspiration from the area's industrial past and the nearby L tracks, featuring a distinctive glass-and-steel façade with arched support beams. The amenity package spans over 22,600 square feet, anchored by a 13,800-square-foot landscaped deck with a pool, fire pits, and private grilling stations. Inside, residents have access to a fitness club, a co-working space with private conference areas, a children's playroom, and a reservable entertainment suite with a catering kitchen. The Row is one of the first major residential buildings constructed under the Affordable Illinois legislation, designating 20% of its units (60 apartments) as affordable. This 80/20 model for inclusive development is a strategic move by Related Midwest in a neighborhood known for its high-end dining and corporate headquarters. The West Loop rental market remains competitive, with apartment rents increasing by 2.1% in the past year as of February 2026. Average rents in the neighborhood are approximately $2,712 for a one-bedroom and $3,860 for a two-bedroom, reflecting the high demand for the area's luxury inventory. This project continues a collaboration between Related Midwest and Morris Adjmi Architects, who previously worked together on the 300-unit Landmark West Loop, which opened in 2017. Related Midwest is also a major force in other parts of the city, with massive projects like the 72-story 400 Lake Shore tower expected to be completed in 2027. The amenity focus at The Row aligns with broader citywide trends where developers are creating "vertical communities." Buildings now commonly offer over 40,000 square feet of amenity space, with a heavy emphasis on health, wellness, and remote work infrastructure to attract and retain high-paying tenants.