Simply Business in ChatGPT

Simply Business said Thursday it launched a business-insurance app inside ChatGPT for U.S. small businesses, letting owners shop coverage without leaving the chat. (prnewswire.com) The Boston-based company said users can get instant price estimates, compare policies, and start transactions in ChatGPT. Simply Business sells small-business coverage through a digital marketplace that connects customers with multiple insurers. (prnewswire.com) (simplybusiness.com) OpenAI introduced apps in ChatGPT on October 6, 2025, as a way for developers to build services that run inside the chat window. OpenAI said those apps can be discovered when ChatGPT suggests them or when users call them by name. (openai.com) That puts insurance shopping into the same conversational flow people already use to ask practical questions, compare options, and fill in missing details. For a small-business owner, that can shift the first step from visiting a broker or marketplace website to asking ChatGPT what coverage a contractor, cleaner, or shop needs. (openai.com) (simplybusiness.com) Simply Business has been pushing more of the buying process into automated tools. In October 2025, it launched an artificial-intelligence insurance advisor for U.S. entrepreneurs; in March 2026, it said that product won a FinTech Breakthrough award in the small-business insurtech category. (prnewswire.com 1) (prnewswire.com 2) The company’s pitch is speed and comparison. On its website, Simply Business says customers can compare quotes from top-rated insurers, buy online, and get proof of coverage around the clock; it also says it serves more than 1 million customers worldwide. (simplybusiness.com 1) (simplybusiness.com 2) Small-business insurance is often sold in a fragmented market, with different carriers, state rules, and policy types such as general liability, workers’ compensation, and business owner’s policies. Simply Business says its marketplace recommends coverage based on a company’s trade and risk profile, then lets customers compare offers in one place. (simplybusiness.com 1) (simplybusiness.com 2) The next test is whether business owners actually complete quotes and purchases inside ChatGPT instead of treating it as a research stop before moving elsewhere. Thursday’s launch turns that question into a live distribution experiment. (prnewswire.com) (openai.com)