Canelo launches Canelo Media
Canelo Álvarez launched “Canelo Media” in partnership with Box to Box Films — the Drive to Survive producer — signaling a push from boxing’s biggest star into global sports content (yardbarker.com) (boxingnews24.com). Meanwhile, Saudi powerbroker Turki Alalshikh laughed off Jake Paul’s claim he was nearly picked as Canelo’s next opponent, saying Paul wasn’t seriously considered (boxing247.com).
Box to Box’s corporate news page dated March 24, 2026 frames the arrangement as an “exclusive, worldwide production partnership” and lists development across all platforms as part of the announcement. (boxtoboxfilms.com) The Box to Box statement specifies a slate that will include documentaries, scripted and unscripted series, short-form projects and live-event specials as the initial categories targeted by the new venture. (boxtoboxfilms.com) Industry coverage says Canelo Media will be positioned under the wider Canelo Group of Companies and that Mexico will act as a creative base while productions are expected across Latin America and international markets. (boxingnews24.com) Box to Box’s portfolio cited by reporters includes Netflix hits and recent sports series such as Formula 1: Drive to Survive, Full Swing, Tour de France: Unchained, and platform-specific shows like Onside: Major League Soccer (Apple TV+) and Faceoff: Inside the NHL (Prime Video). (boxingnews24.com) A separate report notes an upcoming Netflix documentary chronicling Canelo’s preparation for his trilogy with Gennady Golovkin as one of the projects tied to the athlete’s expanding role behind the camera. (boxingnews.com) Saudi General Entertainment Authority chairman Turki Alalshikh publicly reacted to Jake Paul’s claim about being nearly chosen as Canelo’s opponent by replying with laughing emojis to clips of Paul’s remarks on social media. (newsbreak.com) Alalshikh has previously confirmed a multi-fight arrangement involving Riyadh Season for Canelo — a deal outlets have reported as a four-fight package worth roughly $400 million, a figure commentators used to challenge Paul’s account of a separate three-fight, $300 million agreement. (newsbreak.com)
