Allstate expands ID protection
Allstate announced a rollout of free identity-theft protection for millions of home, auto and renters customers in 14 states, with broader expansion planned later this year. The company framed the program as initially available in 14 states as part of a phased launch. (webwire.com)
Allstate began offering free identity-theft protection on April 16 to 6.8 million home, auto and renters customers in 14 states. (allstatenewsroom.com) The company said the benefit is included at no extra cost and will expand to additional states later in 2026. Eligible customers will be told when they can enroll online or in the Allstate app. (allstatenewsroom.com) Allstate said the offer includes identity-restoration help from U.S.-based specialists available around the clock. Its consumer identity business has been operating since 2018, and the company said it also sells plans through more than 4,400 employers and a quarter of Fortune 500 companies. (allstatenewsroom.com) Identity-theft protection is different from identity-theft insurance. Allstate says protection plans can monitor credit and the dark web and send alerts before fraud spreads, while insurance generally reimburses some cleanup costs after the theft is discovered. (allstate.com) The rollout lands as insurers and banks warn that scams often rise after storms and other disasters. Allstate said nearly one-third of people affected by a natural disaster reported scam attempts in the aftermath, citing Morning Consult research it commissioned. (allstatenewsroom.com) Federal regulators already steer victims to recovery plans rather than one-time reports. The Federal Trade Commission’s IdentityTheft.gov creates a personalized recovery plan and an identity-theft report that consumers can use to close accounts, dispute charges and place fraud alerts or freezes. (consumer.ftc.gov) Allstate has been building this business in stages. It launched a subscription identity-restoration product in 2024, and the company said it had 2.5 million plans in force by the end of that year. (allstatecorporation.com) The company is pitching the new insurance-customer benefit as a broader version of the same idea: protect people after a crash or storm, then help them recover if the damage turns digital. (allstatenewsroom.com)
