Netflix raises U.S. subscription prices

Netflix raised U.S. subscription prices across all its plans on March 26, lifting its ad-supported tier to $8.99 a month, its standard ad-free plan to $19.99 and its premium plan to $26.99, according to the company’s website. Reuters reported the increase on March 26, citing Netflix’s plan page. (money.usnews.com) Netflix’s current U.S. help-center pricing page still shows those rates as of May 23. Existing members do not all switch on the same day; Netflix says it emails users one month before the billing date on which a higher price will take effect. (help.netflix.com 1) (help.netflix.com 2) ### When did the new Netflix prices actually start? March 26 is the key date. Reuters reported that Netflix increased prices on all U.S. plans that day, and third-party coverage said new subscribers saw the updated pricing immediately. Netflix’s own U.S. plan page now reflects the higher rates. Netflix has not posted a single public conversion date for every existing U.S. account. Instead, the company says price-change timing depends on each member’s billing cycle, with notice sent in advance by email. (money.usnews.com) ### What does each plan cost now? Netflix’s U.S. help page lists three current consumer plans. Standard with ads costs $8.99 per month and includes viewing on two supported devices at a time in 1080p. Standard costs $19.99 per month, also for two devices at a time in 1080p, but without ads. Premium costs $26.99 per month and includes four supported devices at a time, 4K plus HDR and downloads on six devices. (money.usnews.com) The same page says the discontinued Basic plan is no longer offered. Netflix had already removed that cheapest ad-free option in 2023, Reuters reported. (help.netflix.com) ### What about extra-member charges? Netflix also raised the price of adding people who do not live in the account holder’s household. Its U.S. pricing page says an extra member now costs $7.99 per month on plans with ads and $9.99 per month on ad-free plans. Reuters reported the same pricing when the increase was announced in March. Those add-on charges matter because Netflix ties account sharing to household rules. (help.netflix.com) The company’s plan page says standard plans can add one extra member and premium plans can add up to two. ### How are existing subscribers told their bill is going up? (help.netflix.com) Netflix says members receive an email with details of the price change one month before the billing date on which the increase will apply. The company also says users can check payment history in their account to confirm billing dates and plan prices. If a subscription comes through a bundle or third-party partner, Netflix says the partner sends the notice instead. (help.netflix.com) That means two customers on the same plan can see the higher price on different dates, depending on when each account renews. That account-by-account rollout is why reports published in May could still describe the increase as newly hitting some existing users even though the plan change began in March. (help.netflix.com) This is an inference based on Netflix’s billing-notice policy and the March 26 pricing change. ### Why did Netflix say prices change? Netflix’s help center says plan prices may change as it improves the service, adds shows and movies, and responds to local market changes including taxes or inflation. CNBC reported that Netflix has been investing in content and newer formats including live events and video podcasts. (help.netflix.com) Reuters cited TD Cowen analysts as estimating the new pricing would lift Netflix’s average revenue per subscriber in the United States and Canada by 6% year over year in 2026. Reuters also said Netflix has more than 325 million subscribers globally. (help.netflix.com) ### Where should subscribers look next? Netflix’s U.S. help center remains the main public source for current plan prices, features and extra-member fees. Account-specific timing, however, will come through billing emails or partner notices, not through a single nationwide legacy-account date posted publicly. (help.netflix.com) (help.netflix.com) (money.usnews.com)