Google adds creative ad tools
Google Ads expanded creative tools this week, making it easier for small service businesses to generate visually rich ads with service details, payment links and Maps integration. That simplifies launching targeted campaigns for EV charger installs or panel upgrades without a designer. (searchenginejournal.com)
Nano Banana Pro — an image-generation model Google first surfaced in November 2025 — is now embedded inside Google Ads’ Asset Studio, letting advertisers generate new visuals from prompts and edit assets conversationally without leaving the Ads UI. (searchenginejournal.com)) Google’s Asset Studio is Google’s centralized, account-level creative hub that Google described on Sep. 10, 2025 as a one‑stop shop for creating, editing and scaling AI-generated assets across campaigns. (blog.google)) Google has also expanded built-in asset types and the asset library so ads can include location information and link directly to Business Profile locations; the Google Ads API now supports automated creation and sync of location assets for campaigns. (support.google.com)) Search Engine Journal reported advertisers were notified in March 2026 that the updated Nano Banana Pro and Creative Toolkit are live in accounts, a rollout Google positions to reduce external tool costs and speed creative iteration. (searchenginejournal.com)) Marketers spotted UI upgrades that speed creative review — including one‑click Performance Max previews from the asset table — and an apparent expansion of Google’s Creative Toolkit that adds photos, video, icons and 3D elements into the Ads workflow. (seroundtable.com)) Those creative and omnichannel upgrades follow Google’s broader 2025 push (Asset Studio, Product Studio and Demand Gen updates) to put AI creative, budget controls and store‑goal optimizations directly inside Ads tools. (searchenginejournal.com))
