SafeGraph Secures $16M for Location Data
SafeGraph, a location data company, secured $16 million in new funding to further develop its data products, emphasizing the untapped potential of location data for analytics. This move validates the market appetite for high-quality, flexible geospatial data and signals continued investor interest in platforms delivering actionable insights across industries.
SafeGraph, founded in 2016, previously raised $16 million in Series A funding led by IDG Ventures USA. That round included investments from Peter Thiel, Adam D'Angelo, and Naval Ravikant, among over 100 individual investors. CEO Auren Hoffman, formerly of LiveRamp, aimed to build a company with a \$100 billion market cap focused on solving technically challenging problems. SafeGraph's initial product was a geospatial data platform designed for urban planners, retailers, researchers, marketers, and investors to understand human movement. The company aimed to create a comprehensive dataset to "predict the past" and inform future decisions. SafeGraph's data is sourced from over 1,000 sources, including first-party data, satellite imagery, and government data. The location intelligence market is projected to reach \$53.62 billion by 2030, growing at a CAGR of 16.8% from 2025. In 2024, the market was valued at \$21.21 billion. North America held the largest market share in 2024, with over 32% due to IoT integration and edge computing. SafeGraph faces competition from companies like Gravy, Cuebiq, Foursquare, Factori, and Esri ArcGIS. SafeGraph has 115 employees, while its top 10 competitors average 119 employees. SafeGraph's CEO has a 91% approval rating.
