Charitable giving deepens relationships

T. Rowe Price’s white paper surveyed 100 financial advisors and more than 500 high‑net‑worth and high‑income investors, finding 76% of investors want philanthropic guidance while only 36% say they receive it, and 87% of those who do report higher advisor satisfaction. (prnewswire.com) Advisors who add charitable‑giving planning reported measurable business effects: 21% gained new clients, 23% increased revenues, 31% received more referrals, 32% uncovered previously hidden assets, and 40% strengthened relationships with clients’ heirs. (troweprice.com) T. Rowe Price’s analysis highlights a perception gap—46% of advisors say clients show limited interest in philanthropy while just 11% of investors agree—while 75% of younger HNW investors (ages 25–49) want advisors to proactively raise the topic. (troweprice.com) Fidelity Charitable’s 2024 study found 78% of pre‑retirees and retirees (ages 50–80) say charitable giving plays a significant role in their lives, yet only about half (51%) report ever discussing charitable planning with an advisor. (fidelitycharitable.org) Donor‑advised funds remain a dominant vehicle for advised philanthropy: the National Philanthropic Trust reported DAF grants totaled $54.77 billion in 2023 even as contributions to DAFs fell to $59.43 billion, and the 2024 National Study on DAFs covered over 50,000 accounts with more than 600,000 inbound contributions and 2.25 million outbound grants in its dataset. (businesswire.com) Overall U.S. charitable giving reached an estimated $557.16 billion in Giving USA’s 2024 report, providing a large capital pool that advisors can help clients steward through tax‑smart vehicles and structured giving strategies. (givingusa.org)