Sponsor car dented

Cameron Green hit a six into a display car during Kolkata Knight Riders’ April 17 match in Ahmedabad, and Tata Motors said it would donate ₹5 lakh in cricket kits. (iplt20.com, youtube.com) The shot came off Gujarat Titans pacer Ashok Sharma at Narendra Modi Stadium, where the Tata Sierra was parked beyond the boundary as an on-field sponsor asset. Green went on to score 79 off 55 balls for Kolkata Knight Riders. (news18.com, ndtv.com) The Indian Premier League’s official site posted a clip labeled “Car Smashing Six” on April 17, and Tata Motors said in a social post that “every time the ball hits the display car” it contributes ₹5 lakh toward cricketing kits. (iplt20.com, youtube.com) That turns a routine stadium placement into a live promotion tied to match action. The car is not just signage on the rope; it is a branded object that can trigger a pre-set public response when a ball reaches it. (youtube.com), (iplt20.com) Tata has used the same format before in IPL coverage, with reports in 2025 describing ₹5 lakh kit donations when balls struck the display car during other matches. The recurring pledge suggests the company built the giveaway into its sponsorship playbook rather than improvising after Green’s hit. (sportingnews.com, timesofindia.indiatimes.com) The setup also fits the league’s broader sponsorship model, where the title sponsor’s branding is woven into the broadcast, the venue and the awards. The IPL site lists Tata as title sponsor, and the dented Sierra was reported as the car on display for the 2026 Player of the Tournament award. (iplt20.com, ndtv.com) On the field, the moment did not change the result. Gujarat Titans chased 181 and beat Kolkata Knight Riders by five wickets, with Shubman Gill making 86 off 50 balls. (msn.com) What lasted was the image: one six, one dent, one instant sponsor post, and a fixed ₹5 lakh donation attached to the replay. (iplt20.com, youtube.com)