Google cuts Gemini AI subscription prices

Google cut the prices and reshaped the names of its consumer AI subscriptions at I/O 2026, folding Gemini access into a broader set of Google AI plans with lower monthly prices and different usage rules. Google’s current lineup shows Google AI Plus at $9.99 a month with 200 GB of storage, Google AI Pro at $19.99 with 5 TB, and Google AI Ultra starting at $99.99 with 20 TB. (blog.google) The change also alters how users measure access. (one.google.com) Google’s Gemini help pages say usage is now governed by compute-based limits that refresh every five hours until a user reaches a weekly limit, replacing the simpler prompt-count framing many users were used to. (support.google.com) Google announced the broader I/O 2026 package on May 19 in its official event collection, which included a post titled “Everything new in our Google AI subscriptions, fresh from I/O 2026.” That post said the company was introducing a $100 AI Ultra plan and adding new features and benefits for Plus, Pro and Ultra subscribers. (one.google.com) ### Which Gemini plans changed, and what do they cost now? Google One’s pricing page now lists Google AI Plus at $9.99 a month, Google AI Pro at $19.99 a month and Google AI Ultra starting at $99.99 a month in the United States. The same page says the plans are part of Google One and combine storage with Gemini access and other Google perks. (support.google.com) The old top-end benchmark was much higher. Google’s May 20, 2025 announcement for Google AI Ultra priced that plan at $249.99 a month in the United States, with a 50% discount for the first three months for first-time users. (blog.google) ### Is this only a price cut, or did Google also rename the tiers? Google’s current consumer menu uses Google AI Plus, Google AI Pro and Google AI Ultra, not the older Gemini-branded paid naming that many users associated with the app. The Google One plans page and Google AI plans page both present the subscriptions as Google AI plans that include Gemini app access among other benefits. (one.google.com) Google’s support pages also tie Gemini upgrades to Google One memberships for personal accounts. In those help documents, Google says Gemini Apps upgrades are part of select paid Google One plans. (blog.google) ### What changed in how usage is counted? Google’s Gemini Apps help center says usage limits became compute-based starting May 17, 2026. The company says those limits depend on the complexity of a prompt, the model and features used, and the length of a chat. The same help page says a user’s limit refreshes every five hours until the weekly cap is reached. (one.google.com) Google also says plan levels differ by multiplier: AI Plus gets 2x standard limits, AI Pro gets 4x, and AI Ultra gets either 5x or 20x more than Pro depending on the subscription. (support.google.com) ### What does each paid tier now include? Google AI Plus includes 200 GB of storage and higher Gemini access, according to Google One’s plans page. Google AI Pro includes 5 TB, access to Google’s Pro model, Deep Research and YouTube Premium Lite, while Google AI Ultra includes at least 20 TB, up to 20x more Gemini limits than Pro, early access to new features and a full individual YouTube Premium plan. (support.google.com) Google has also been adding subscriber-only developer benefits around these plans. In an April 20 post, Google said AI Pro and Ultra subscribers would get increased usage limits in Google AI Studio. (support.google.com) ### Where will users see the new setup next? Google’s support documentation says the new Gemini Apps limit system has already been in effect since May 17, 2026, and Google One’s public pricing pages now show the revised Plus, Pro and Ultra lineup. Google’s I/O 2026 announcement hub remains the main place where the company is collecting product updates tied to the rollout. (support.google.com) (blog.google) (one.google.com)