MFour Adds 1M ChatGPT Conversations to Data Set
Market research firm MFour has added over one million opt-in ChatGPT conversations from January to its consumer data. This allows the firm to link conversational data to demographics and purchasing behaviors, providing visibility into consumer journeys from initial AI queries to final purchases.
- MFour was founded in 2011 by CEO Chris St. Hilaire and is headquartered in Irvine, California. - The company recently rebranded from MFour Mobile Research to MFour Data Research to reflect its expansion beyond mobile surveys into providing validated, ethically sourced data for the AI era. - Data is collected through its proprietary "Surveys On The Go®" app, which provides access to a panel of over one million active participants. - In addition to survey data, the firm collects passive behavioral data with user consent, including app usage, web visits, and location data through its GeoValidation® technology. - This integration of ChatGPT conversations is part of a broader AI strategy, which includes tools like an AI Survey Builder and a data analysis tool named DANI (Data Analysis & Navigation Instructor). - CEO Chris St. Hilaire advocates for a "Fair Trade Data®" model, emphasizing transparency and fairness to consumers who provide their data. - The company has raised a total of $6.72 million in funding over three rounds from investors including Kayne NewRoad Ventures and SEMrush. - MFour's platform captures billions of data points annually, which it uses to provide insights on brand perception, advertising effectiveness, and customer journey analysis.
