Sanrio Party Land
- Sanrio Party Land was announced as the debut title from Sanrio Games for Switch 1 and Switch 2. - The family-friendly party game is scheduled to release in Fall 2026 across both consoles. - A cross-platform Sanrio title gives Switch 2 an early, approachable software option beyond core gamer fare. (nintendowire.com)
Sanrio is launching its own game label, and its first release is *Sanrio Party Land* for Nintendo Switch and Switch 2 in fall 2026. (corporate.sanrio.co.jp) Sanrio said on April 21 that *Sanrio Party Land* will get a worldwide simultaneous release and that the game is a party title built around its characters, including Hello Kitty. The company tied the launch to a new self-publishing brand called Sanrio Games. (corporate.sanrio.co.jp) The game is slated for both Nintendo Switch and Nintendo Switch 2, putting it on Nintendo’s current system and its newer console at the same time. Nintendo said Switch 2 launched on June 5, 2025 in the United States at $449.99. (corporate.sanrio.co.jp) (nintendo.com) Sanrio is not treating this as a one-off licensed game. In its release, the company said it plans to publish about 10 Sanrio Games titles over the next three years under the new label. (corporate.sanrio.co.jp) That marks a shift from Sanrio’s earlier game strategy, which the company said had largely relied on licensing its characters to outside developers and publishers. Sanrio said the new label will let it take the lead in planning and development while connecting games to merchandise, stores, Sanrio+ membership services, and theme parks. (corporate.sanrio.co.jp) Sanrio framed the move as part of a broader corporate plan announced in May 2025, when it set out a 10-year vision to become what it calls a “Global IP Platform Provider.” The company said games are one of the pillars of that strategy. (corporate.sanrio.co.jp) The timing also puts *Sanrio Party Land* into Nintendo’s early Switch 2 software lineup, where the company has been mixing system exclusives with games that also ship on the original Switch. Nintendo used its February 5, 2026 Partner Showcase to highlight multiple titles coming to both platforms. (nintendo.com) Sanrio said it has created more than 450 character properties, and it is using games as another way to extend those brands beyond toys, apparel, and media. For now, the next milestone is simpler: a fall 2026 launch window for the first Sanrio game the company will publish itself. (corporate.sanrio.co.jp)
