Amazon MGM still leads box office
Amazon MGM Studios’ Project Hail Mary remained atop the weekend box office through March 29, reinforcing Amazon’s dual role as a theatrical and streaming content engine and underscoring studio appetite for cross-platform tentpole strategies. This continues to make Amazon a key potential partner for branded-content tie-ins that span theatrical and streaming audiences. (mediaplaynews.com)
Project Hail Mary opened on 4,007 North American screens and posted a domestic opening weekend of roughly $80.5 million, with an early worldwide total reported at about $140.9 million. (boxofficemojo.com) IMAX reported the film delivered $28 million globally and $16.4 million domestically from IMAX screens, representing roughly 20% of the movie’s North American debut on about 1% of screens. (imax.com) Amazon MGM leaned heavily on premium exhibition formats, with premium large formats accounting for about 56% of the opening-weekend gross and IMAX alone around 24% of the total, according to studio and exhibitor tallies. (nbcnews.com) Prime-member early-access screenings were sold through an Amazon microsite and Fandango, with Prime early screenings scheduled as soon as March 16 ahead of the March 20 nationwide rollout. (aboutamazon.com) Amazon MGM ran cross-platform marketing tie-ins including an in-game Project Hail Mary experience in Fortnite and a licensed 830-piece LEGO build of the Hail Mary ship, moves that extended the film’s reach into gaming and toy retail channels before release. (designrush.com) (marketingpartnerships.com) The studio backed the Lord–Miller film with a reported production budget near $200 million as part of a broader push from Amazon MGM—which Amazon acquired in a deal valued at about $8.5 billion—to release roughly a dozen-plus theatrical titles in 2026 as it builds a recurring tentpole slate. (variety.com) (hollywoodreporter.com) No official Prime Video streaming date has been announced; industry trackers and analysts are estimating a typical theatrical-to-streaming window in the 45–90 day range, with examples of recent MGM releases taking roughly three months to appear on MGM+ and sometimes longer to land on Prime Video. (forbes.com) (movieweb.com)
