BrandJet AI Launches New 'Artemis' Protocol
BrandJet AI, a brand intelligence and outreach automation platform, has launched Artemis, a new Model Context Protocol (MCP). The new layer is designed to assist go-to-market teams in executing complex workflows using natural language. The company also introduced a new 'Forward Deployed AE' role for its AI-driven teams.
- BrandJet AI's CEO, Nirav Shah, stated the goal of Artemis is to address the issue of revenue teams "stitching together tools instead of acting on real buying signals," aiming to reduce the time spent coordinating across different platforms. - The 'Forward Deployed Account Executive' is a new commercial role designed to support companies that are adopting AI-native revenue operations. This type of role in the AI industry, sometimes called a Forward Deployed Engineer, is typically a technical, customer-facing position that helps with the implementation and success of AI systems. - The underlying BrandJet AI platform monitors brand mentions across social media like Twitter and Reddit, news sites, and what it calls "AI search monitoring"—tracking how brands are represented in outputs from models like ChatGPT and Claude. - The platform aims to consolidate what it calls "tool soup" by unifying brand monitoring with multi-channel outreach capabilities, allowing users to launch campaigns on LinkedIn, email, Twitter, Instagram, and WhatsApp directly from the platform. - Founded in 2025 by Marsad Siddique, the Seattle-based company positions itself as a provider of an AI-powered brand intelligence and outreach automation platform. - According to company profiles from late 2025, BrandJet AI is unfunded and competes in a crowded market against companies like Reputation, BirdEye, and Bynder.
