Edible Garden Expands at The Fresh Market
Edible Garden is expanding to chainwide distribution at The Fresh Market. This expansion reflects continued retail momentum and acceleration of Edible Garden’s market penetration.
The Fresh Market's 164 stores across 22 states will now stock Edible Garden's USDA Organic herbs. This expands upon a successful Q4 2025 launch, increasing the availability of Edible Garden's products in the premium grocery sector. Edible Garden focuses on fresh, organic produce grown in environmentally controlled greenhouses, adhering to strict food safety protocols. Their products include organic living herbs, hydroponically grown basil, premium cut organic bags of herbs, and locally grown greenhouse lettuce. They also offer salad kits, organic wheatgrass, protein powders, and plant-based ingredients for flavor enhancement. The Fresh Market differentiates itself by offering a wide variety of fresh foods; approximately 70% of its assortment is fresh, compared to the average retailer's 35%. The stores are smaller than traditional supermarkets, allowing them to be located closer to high-income consumers. The chain focuses on creating a premium experience with a distinct product set, including gourmet meal options. Edible Garden reported significant sustainability achievements in 2025, including avoiding 412,537 truck miles and recycling 1,890,000 gallons of water. They also reduced diesel fuel consumption by 30,734 gallons and decreased food waste by 167 metric tons. CEO Jim Kras was recognized for leadership in sustainable agriculture for the second year in a row.
