Agencies urged: Conversation over proposals
Agency leader Davina Malan advocates starting client engagements with conversations to elicit requirements and set realistic expectations.
Davina Malan emphasizes that agencies often jump into solutions without fully understanding the client's needs, leading to mismatched expectations and project creep. Initial conversations can help agencies define project scope and deliverables more accurately. Skipping the crucial conversation stage can result in wasted time and resources, as agencies may develop proposals that don't align with the client's actual requirements. A collaborative discussion helps to uncover hidden assumptions and potential roadblocks early on. Malan's approach aims to foster transparency and trust from the outset, setting the stage for a more productive and satisfying client relationship. This upfront investment in communication can lead to better project outcomes and increased client retention.
