Snow Man x PUMA 'TO THE NEW WORLD'

Snow Man and PUMA rolled out a new “TO THE NEW WORLD” campaign on May 23, adding fresh visuals and product listings to the sportswear company’s Japan e-commerce site. The campaign page links the nine-member Japanese group to two featured sneaker lines and shows individual member styling tied to specific colorways. (jp.puma.com) PUMA’s Japan store lists the collaboration under a Snow Man campaign section rather than as a separate capsule brand page. The company’s product grid shows eight sale entries built from two unisex running silhouettes: the Velocity Nitro 4 GR and the Darter Pro 2 LF. (jp.puma.com) ### Which shoes are actually in the Snow Man campaign? PUMA’s campaign page names two models: the Velocity Nitro 4 GR and the Darter Pro 2 LF. The page shows four colorways for each silhouette, creating eight listed product entries in total. (jp.puma.com) The Japan store prices the Velocity Nitro 4 GR at 17,600 yen and the Darter Pro 2 LF at 9,900 yen. The listings are marked as unisex, and the product page says the shoes are sold in men’s and women’s sizing. ### How is Snow Man used in the campaign imagery? (jp.puma.com) PUMA’s feature page assigns specific shoes to individual Snow Man members. Raul is shown in the Velocity Nitro 4 GR in PUMA Black-Strong Gray and the Darter Pro 2 LF in PUMA White-Glacial Gray, while Koji Mukai is paired with the Velocity Nitro 4 GR in Jasmine Flower-Rose Latte and the Darter Pro 2 LF in Rose Latte-Totally Taupe. (jp.puma.com) The same page lists styling for other members including Tatsuya Fukazawa, Shota Watanabe, Hikaru Iwamoto, Ryohei Abe, Ryota Miyadate and Daisuke Sakuma. (jp.puma.com) That layout positions the campaign as a member-by-member product showcase as well as a group tie-in. ### What does the launch page say about buying limits? PUMA’s Japan campaign page says customers may buy one pair per product number, with a maximum of two pairs total across the featured Snow Man shoes. The notice says one pair may be chosen from the four Velocity Nitro 4 GR colorways and one pair from the four Darter Pro 2 LF colorways. (jp.puma.com) The same notice says orders that exceed the one-pair-per-style limit through separate transactions may be canceled from the second order onward. The page also says orders above 11,000 yen qualify for free shipping in Japan. (jp.puma.com) ### Were the products available when the page went live? PUMA’s product grid showed all eight listed entries as “Sold Out” when the page was crawled on May 23. The listings still displayed prices, model names and campaign placement on the Snow Man page. (jp.puma.com) The campaign feature page remains live on PUMA Japan, where shoppers can view the member assignments, colorways and purchase terms. The company’s Snow Man product listing page is also live with the eight-item grid and current store status. (jp.puma.com 1) (jp.puma.com 2)