Macy's Flower Show returns to Herald Square

Macy’s Flower Show opened Thursday at Herald Square, turning the Manhattan flagship’s main floor into a free floral installation that runs through May 10. (macysinc.com) This year’s theme is “Homegrown,” and Macy’s says the 51st edition is built around “America’s gardens,” with regional botanicals, large floral art and Mother’s Day tie-ins. The company’s event page lists dates of April 23 through May 10 at the Herald Square store. (macysinc.com) (macys.com) The public display includes towering planters, stained-glass-style garden panels and yarn-wrapped trees, according to Macy’s. An interactive map for the show also advertises an audio tour inside the store. (macys.com 1) (macys.com 2) Time Out New York described the 2026 show as a “cross-country road trip” through American gardens, with the Herald Square main floor reworked into a botanical tribute to spring. Macy’s is also using the event as part of its 2026 “Celebrations Start at Macy’s” marketing push around Mother’s Day and other seasonal shopping moments. (timeout.com) (macysinc.com) The show has become one of Macy’s recurring spring events at Herald Square, and the company says 2026 marks its 51st year in New York. Last year’s edition ran from March 24 to April 7; the 2025 show marked the event’s 50th anniversary and shifted later, opening April 27. (macysinc.com 1) (macysinc.com 2) (macysinc.com 3) The Herald Square store remains the centerpiece, but Macy’s expanded the format this year with a new pop-up Flower Show at its State Street store in Chicago from April 16 to May 10. That gives the company a second city for the promotion while keeping New York as the flagship attraction. (macysinc.com) (macys.com) For visitors, the practical details are simple: entry is free, the show is inside Macy’s Herald Square, and it is open during regular store hours rather than on a separate ticketed schedule. The floral displays stay up through Mother’s Day weekend. (macysinc.com) (macys.com) After two years of later spring openings, the Flower Show is back on the Herald Square floor now, with Macy’s betting that flowers, fashion and foot traffic still belong together in Midtown. (macysinc.com) (macysinc.com)